Trusted By Stylists, Loved By All
Get real results with professional products proven to perform. Shop over 50 haircare heroes, from shampoos to finishing sprays, all PETA-certified cruelty-free and created with no harsh chemicals, residues, phthalates, parabens, talc, formaldehyde, sodium chloride, or sulfates*; and including 76% vegan formulas. Our high quality haircare is a trusted staple in salons and a must-have for at home care.
*BLONDA Toning Shampoo is our only product that contains mild sulfates.
An Icon in Haircare
Straight from our signature system, 7SECONDS Detangler has been a staple with stylists and clients for over 20 years with 8.4 million bottles sold so far. Our bestselling leave-in conditioner is expertly formulated to instantly detangle, strengthen, hydrate, and protect all hair types from UV and thermal damage.
Pet Care That Pays It Forward
Our DOGGY’POO system was created to combine our expertise in haircare with our passion for pets and giving back. 100% of net proceeds from our pet care collection are donated to two animal charities, Shelter to Soldier and San Diego Humane Society. Our DOGGY’POO Shampoo and Detangler are made with human tested, and pup-approved formulas and have raised over $420,000 for pets in need so far.
We Care About Hair
Our roots go back to 2003, where our CEO, Founder, and celebrity stylist Andrew Dale developed award-winning and high-performing products formulated for all hair types. The goal? To make every day a great hair day. Dale’s commitment to high quality ingredients and easy-to-use systems has made a lasting impact with haircare professionals and hair obsessed individuals worldwide.
