The 2 Products Behind Selena Gomez’s Sleek Bun Hairstyle. See how she uses 7SECONDS Detangler and SMOOTH&SHINE to create her “equal parts chic and easy” model-off-duty style.

Find out why the competition can’t beat 7SECONDS Detangler.

BLONDA Toning Shampoo is one of the best purple shampoos to brighten blonde hair.

Learn why UNITE is Kardashian glam squad-approved and how U Oil was used to achieve Kim’s shiny waves.

Ciara’s hairstylist says GO365 Hairspray will give you the sleekest hair of your dreams.

BOING Defining Curl Cream is one of the best curl creams for wavy and curly hair.

See why 7SECONDS Masque was chosen as a hair-reviving mask that rivaled an in-salon treatment.

Justin and Hailey Bieber have been known to share BLONDA Toning Shampoo in the shower.

 Learn what makes LIQUID Volume unique and why it’s one of the best volumizing products for fine hair.

See why BLONDA Oil is rated one of the 10 best oils for every hair situation.

7SECONDS Detangler is the hair product that helped Jennifer Aniston beat frizz and maintain her famous locks.

See why TEXTURIZA Spray has over 1,200 verified five-star ratings and is the key to voluminous hair.

Reach for 7SECONDS Glossing Spray to achieve the glossy, slicked-back hair seen on celebs.

Learn why TEXTURIZA Spray is one of RHONJ Star Melissa Gorga’s go-to hair products for great hair.

Pull off a keratin treatment at home with the SILKY:SMOOTH System.

Paris Hilton X UNITE: Paris Hilton's stylist reveals how to get her wedding day hair using UNITE.

The celebrity stylist-approved 7SECONDS Detangler is the only thing that detangles my knotted hair.

See which UNITE products are must-haves in Becca Tilley, Heidi D'Amelio, Jac Vanek's haircare routines.

7SECONDS Glossing Spray is an expert-approved heat protectant that will change your hair game.

Paris Hilton reveals she can't live without
the ultra reparative RE:UNITE Treatment.

See why Justin and Hailey Bieber share BLONDA Toning Shampoo.

7SECONDS Detangler is praised for being “liquid gold” for the Women of Wakanda.

7SECONDS Detangler is “one of the best detanglers and leave-ins on the market.”

Paris Hilton’s stylist, Eduardo Ponce reveals which UNITE products he used to get her Olympics commercial-ready.

Find out how Paris Hilton uses RE:UNITE Treatment in her at-home hair care routine.

Since the end goal was to give me more volume, we used UNITE BOOSTA Shampoo and BOOSTA Conditioner, which would help with added body.

TEXTURIZA Spray is the key product behind Jessie James Decker’s CMA Awards bombshell blowout.

“All it takes is this lifting spray and Velcro rollers.” - NewBeauty editor, Tatiana Bido says about BOOSTA Volumizing Spray.

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