“Everyone knows how important a good leave-in conditioner is, as does [Sofia] Richie who opts for [7SECONDS Detangler]—spraying it onto damp hair before her buns.”

“If you’re looking for something to spritz on after showering to prevent knots and heat damage, [7SECONDS Detangler’s] for you.”

Achieve the coveted hair contoured trend with BLONDA Toning Shampoo to help brighten up your color and eliminate any brassiness.

“For fine hair, use a volumizing spray like BOOSTA Finishing Spray at the roots to add texture before styling the slicked-back ponytail.” - MJ Snyder

Zero damage and all the bounce — this is how we’re curling hair now, featuring ELEVATE Mousse.

Read which UNITE products celebrity hairstylist Jenn Lagron recommends for styling long hair.

Learn which UNITE products celebrity hairstylist MJ Snyder recommends for styling thin and fine hair types.

“The wolf haircut is full of life, so volume and body are key.” featuring TEXTURIZA Spray

“Finish your style by spraying the TEXTURIZA Spray from root to ends for the perfect fullness and hold onto your new, fresh layers.” - Jenn Lagron

BEACH Day texturizing spray is like summer in a bottle. It smells like surf, gives me all-day-at-the-beach hair.

The cult-favorite and award-winning 7SECONDS Detangler is a staple in Selena Gomez’s hair care routine.

“[7SECONDS Detangler] is so hydrating, good for all hair types and also works well with color and strengthens hair, plus, it’s safe for extensions and chemically-treated hair.” - Sophie Gutterman

“Create your half pony to start, then spray a dry texture spray on the ends—my go-to is TEXTURIZA Spray.” - Lindsey Summers

“Detangling is a dreaded step in a curly hair care routine, but UNITE’s 7SECONDS Detangler makes quick work of the task.”

“Master Sofia Richie’s Chic Slicked-Back Bun in 8 Simple Steps with This Definitive Guide”

Celebrity hairstylist Cherilyn Farris used TEXTURIZA Spray to add volume and fullness to actress Olivia Munn's soft and sultry blowout.

It’s no secret that curly hair can be prone to tangles. To keep the inevitable from happening, try a few spritzes of BOING Curl Leave In.

Thinking of going Barbie blonde? This multitasking UNITE product is a must-have in your routine.

This NewBeauty Award winner does just as it says...detangles, strengthens and protects hair from UV and thermal damage.

Celebrity hairstylist Kathleen Riley used U Oil to style Sofia Richie’s slicked-back wedding updo.

7SECONDS Masque strengthens strands so that your hair is left in better shape between cuts.” - Natural color and extension specialist Katelyn Ellsworth

“When it comes to my hair, I love UNITE’s hair oil.” - Emma Chamberlain

Read why InStyle editors rate BEACH Day Texturizing Spray 5 stars.

Watch to learn how North West achieves her sleek hairstyle using 7SECONDS Detangler.

We’ve seen dozens of celebrities use various UNITE products to achieve red-carpet-ready volume.

Who What Wear beauty director Erin Jahns swears by 7SECONDS Detangler, claiming it provides moisture, heat protection, and shine.

Learn how celebrity hairstylist Kathleen Riley created Sofia Richie’s braided bun for her wedding rehearsal dinner using U Oil.

Stylists and Who What Wear beauty editors agree that these are the best hair masks to achieve the best hair of your life.

Toned, glossy hair straight out of the shower? Yep, it’s possible, thanks to UNITE’s hair-enhancing formula.

Rejuvenate and nourish silver, gray and white strands with these top-recommended toning shampoos by StyleCaster editors.

“Not only does this curl cream do a great job of whipping waves into shape, it also smells amazing.”

“This shampoo works together to both cleanse and brighten tones in just one minute." - celebrity hairstylist Andrew Fitzimons.

“You can literally run your hand through your hair and never get that ‘hair spray’ feeling.” - Pro Stylist John Mouzakis says about Lé:Play Hairspray

Avoid hair damage and keep those dampened locks strong, healthy, and luscious for years with these wet hair care tips, featuring 7SECONDS Detangler.

Pro stylist and Director of Artist Education of Blo Blow Dry Bar, Becca Nilsson, shares her fool-proof guide to air-drying.

Everything you need to know about the resurgence of the Disco Curl hairstyle, along with a step-by-step guide on how to achieve the look according to your hair type.

“One of the best things I’ve ever done for it is to invest in U Oil. Not only does it smell great going on right before bed but it strengthens, smooths and hydrates my mane.”

Learn how celebrity hairstylist Dimirtri Giannetos styled supermodel Alessandra Ambrosio’s colorful Coachella half up hairstyle, exclusively using UNITE.

7SECONDS Detangler is my absolute favorite leave-in conditioner. It's not only incredibly lightweight, but it makes the hair feel like silk.” - celebrity hairstylist Michael Dueñas

“My hair gets tangled so easily, so my must-have, can’t live without, can’t travel without product is 7SECONDS Detangler, which is also a leave-in conditioner.”

So long, brassiness. These are the best purple shampoos to keep blonde hair vibrant.

“I’m a really, really big fan of [this line]. I can air-dry my hair if I put this in, and it has this perfect texture. It’s still soft, and it doesn’t get frizzy.” - Julianne Hough

Learn which UNITE products celebrity hairstylist Cesar DeLeon Ramirez used to style singer songwriter Bebe Rexha for the 2023 Grammys.

7SECONDS Detangler is “one of the best detanglers and leave-ins on the market.”

Award-Winning Skincare & Hair Expert, Dominique Baker, shares which hair products she can't live without.

Is it a wax, paste, or cream? UNITE Hair’s CONUNDRUM Paste functions as all three — a workhorse when we’re talking about styling products.

Kacey Musgraves’ hairstylist Giovanni Delgado gives us the exclusive details on how he created her sculpted updo using UNITE.

“All it takes is this lifting spray and Velcro rollers.” - NewBeauty Editor, Tatiana Bido says about BOOSTA Volumizing Spray.

TEXTURIZA Spray is the key product behind Jessie James Decker’s CMA Awards bombshell blowout.

Learn the inspiration behind Kacey Musgraves’ Grammys Updo.

Find out how Paris Hilton uses RE:UNITE Treatment in her at-home hair care routine.

Paris Hilton’s stylist, Eduardo Ponce reveals which UNITE products he used to get her Olympics commercial-ready.

7SECONDS Detangler is praised for being “liquid gold” for the Women of Wakanda.

See why Justin and Hailey Bieber share BLONDA Toning Shampoo.

Paris Hilton reveals she can't live without the ultra reparative RE:UNITE Treatment.

7SECONDS Glossing Spray is an expert-approved heat protectant that will change your hair game.

See which UNITE products are must-haves in Becca Tilley, Heidi D’Amelio, Jac Vanek’s haircare routines.

The celebrity stylist-approved 7SECONDS Detangler is the only thing that detangles my knotted hair.

Paris Hilton X UNITE: Paris Hilton's stylist reveals how to get her wedding day hair using UNITE.

Pull off a keratin treatment at home with the SILKY:SMOOTH System.

Learn why TEXTURIZA Spray is one of RHONJ Star Melissa Gorga’s go-to hair products for great hair.

Reach for 7SECONDS Glossing Spray to achieve the glossy, slicked-back hair seen on celebs.

See why TEXTURIZA Spray has over 1,200 verified five-star ratings and is the key to voluminous hair.

7SECONDS Detangler is the hair product that helped Jennifer Aniston beat frizz and maintain her famous locks.

See why BLONDA Oil is rated one of the 10 best oils for every hair situation.

 Learn what makes LIQUID Volume unique and why it’s one of the best volumizing products for fine hair.

Justin and Hailey Bieber have been known to share BLONDA Toning Shampoo in the shower.

See why 7SECONDS Masque was chosen as a hair-reviving mask that rivaled an in-salon treatment.

BOING Defining Curl Cream is one of the best curl creams for wavy and curly hair.

Ciara’s hairstylist says GO365 Hairspray will give you the sleekest hair of your dreams.

Learn why UNITE is Kardashian glam squad-approved and how U Oil was used to achieve Kim’s shiny waves.

BLONDA Toning Shampoo is one of the best purple shampoos to brighten blonde hair.

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