DESCRIPTION

Brighten up unwanted yellow/orange blonde tones in 60 seconds with BLONDA Toning Violet Shampoo, a specially formulated purple shampoo designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet formula gently cleanses, purifies, and neutralizes unwanted yellow/orange tones. The best part is it lasts through several shampoos, especially if you pair it with our BLONDA Daily Shampoo.

• Weekly use to tone blonde, gray and highlighted hair
• Reduces brassy tones in 60 seconds
• Gently cleanses and protects hair
• Safe for extensions & color-treated hair
• Paraben free, vegan & cruelty-free
• Cool concord scent

DESCRIPTION

Brighten up unwanted yellow/orange blonde tones in 60 seconds with BLONDA Toning Violet Shampoo, a specially formulated purple shampoo designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet formula gently cleanses, purifies, and neutralizes unwanted yellow/orange tones. The best part is it lasts through several shampoos, especially if you pair it with our BLONDA Daily Shampoo.

• Weekly use to tone blonde, gray and highlighted hair
• Reduces brassy tones in 60 seconds
• Gently cleanses and protects hair
• Safe for extensions & color-treated hair
• Paraben free, vegan & cruelty-free
• Cool concord scent

HOW TO USE

Wet hair, apply BLONDA Toning Violet Shampoo and lather. Leave on for 1 minute (do not exceed) and rinse thoroughly. Finish with BLONDA Daily Conditioner or BLONDA Fix, and your favorite UNITE styling and finishing products.

HOW TO USE

Wet hair, apply BLONDA Toning Violet Shampoo and lather. Leave on for 1 minute (do not exceed) and rinse thoroughly. Finish with BLONDA Daily Conditioner or BLONDA Fix, and your favorite UNITE styling and finishing products.

FREQUENTLY ASKED QUESTIONS

What does “toning” mean?

Toning is an essential step in caring for blonde, gray, and highlighted hair. It neutralizes brassy tones (aka unwanted yellow/orange hues) to reveal lighter and brighter looking hair.

Why does blonde and gray hair need a purple shampoo?

Blonde and gray hair are prone to brass (aka unwanted yellow/orange hues). Using a toning purple shampoo, like our ultra-violet formula, cancels out warmer, brassy tones and restores lighter and brighter color.

How many times a week can I apply this?

Apply once a week for best results or any time brass (aka unwanted yellow/orange hues) begins to appear.

What conditioner should I pair with this?

Our BLONDA Daily Conditioner (a non-toning purple conditioner) pairs perfectly with our toning shampoo to help maintain lighter locks. You may also pair with any UNITE conditioners, like 7SECONDS for added moisture or BOOSTA to increase volume.

What is the difference between BLONDA Toning Shampoo and BLONDA Daily Shampoo?

BLONDA Toning Shampoo is a weekly shampoo that tones brass in 60 seconds to eliminate unwanted yellow/organge hues. BLONDA Daily Shampoo is a non-toning shampoo that maintains blonde, gray, and highlighted hair between toning days.

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