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Bottle of violet shampoo for blonde hair care.
Woman with long blonde hair holding a bottle of purple shampoo.
UNITE BLONDA Daily purple shampoo to tone and brighten blonde hair on white background.
Before and after results of using violet shampoo on blonde hair.
Texture and lather of purple shampoo on a light background.
Bottles of violet shampoo and purple conditioner partially submerged in water.
Travel-size bottle of violet shampoo for salon hair care.
Bottle of violet shampoo for blonde hair care.
Woman with long blonde hair holding a bottle of purple shampoo.
UNITE BLONDA Daily purple shampoo to tone and brighten blonde hair on white background.
Before and after results of using violet shampoo on blonde hair.
Texture and lather of purple shampoo on a light background.
Bottles of violet shampoo and purple conditioner partially submerged in water.
Travel-size bottle of violet shampoo for salon hair care.

BLONDA Purple Shampoo

BLONDE PROTECTION • CLEANSING • TONING

An ultra-violet toning shampoo designed to gently cleanse, lighten and brighten unwanted yellow/orange blonde tones in just 60 seconds.

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Description

Brighten up unwanted yellow/orange blonde tones in 60 seconds with BLONDA Toning Violet Shampoo, a specially formulated purple shampoo designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet formula gently cleanses, purifies, and neutralizes unwanted yellow/orange tones. The best part is it lasts through several shampoos, especially if you pair it with our BLONDA Daily Shampoo.

Benefits

• Weekly use to tone blonde, gray and highlighted hair
• Reduces brassy tones in 60 seconds
• Gently cleanses and protects hair
• Safe for extensions & color-treated hair
• Paraben free, vegan & cruelty-free
• Cool concord scent

How to Use

Wet hair, apply BLONDA Toning Violet Shampoo and lather. Leave on for 1 minute (do not exceed) and rinse thoroughly. Finish with BLONDA Daily Conditioner or BLONDA Fix, and your favorite UNITE styling and finishing products.

Ingredients

Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Phenoxyethanol, Decylene Glycol, Caprylyl Glycol, Fragrance/Parfum, Ext. Violet 2/CI 60730, Disodium EDTA, Hydrolyzed Rice Protein, Citric Acid

Pairs well with

UNITE BLONDA Daily purple conditioner bottle for blonde hair on white background.
BLONDA Daily Purple Conditioner 8oz/236ml

Purple dispenser bottle of UNITE Hair BLONDA Oil.
BLONDA Oil 4.23oz/125ml

More details

Frequently Asked Questions

What does “toning” mean?

Toning is an essential step in caring for blonde, gray, and highlighted hair. It neutralizes brassy tones (aka unwanted yellow/orange hues) to reveal lighter and brighter looking hair.

Why does blonde and gray hair need a purple shampoo?

Blonde and gray hair are prone to brass (aka unwanted yellow/orange hues). Using a toning purple shampoo, like our ultra-violet formula, cancels out warmer, brassy tones and restores lighter and brighter color.

How many times a week can I apply this?

Apply once a week for best results or any time brass (aka unwanted yellow/orange hues) begins to appear.

What conditioner should I pair with this?

Our BLONDA Daily Conditioner (a non-toning purple conditioner) pairs perfectly with our toning shampoo to help maintain lighter locks. You may also pair with any UNITE conditioners, like 7SECONDS for added moisture or BOOSTA to increase volume.

What is the difference between BLONDA Toning Shampoo and BLONDA Daily Shampoo?

BLONDA Toning Shampoo is a weekly shampoo that tones brass in 60 seconds to eliminate unwanted yellow/organge hues. BLONDA Daily Shampoo is a non-toning shampoo that maintains blonde, gray, and highlighted hair between toning days.

What are the ingredients?

Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Phenoxyethanol, Decylene Glycol, Caprylyl Glycol, Fragrance/Parfum, Ext. Violet 2/CI 60730, Disodium EDTA, Hydrolyzed Rice Protein, Citric Acid

Overall rating: 4.8526316 / 5 from 190 reviews.

AI Generated Review Summary

BLONDA Purple Shampoo brightens brassy blonde tones in just one minute, leaving hair feeling soft, clean, and healthy. It effectively neutralizes unwanted tones and is safe for extensions and color-treated hair. The cool concord scent is also highly appreciated by customers.

Summary topics

  • Blonde Tone Maintenance: 8%
  • Hair Softness and Cleanliness: 24%
  • Product Scent: 30%

Review topics: ["size","results","color","smells","feeling","look","bottle","price","hair","line","difference","works","shampoo","blonde","tones","unite","conditioner","brassiness","highlights","grail"].

Review highlights

  • "Smells great and really leaves hair a brighter blonde." — Michelle W.
  • "Smells good (like grapes) and leaves my hair feeling nice." — Regan
  • "Best toning shampoo for blonde hair and it smells great too." — Amy

Reviews

Keeps me white

"I’ve been blessed in my old age with white hair, no gray. Blonda purple shampoo is helping keep it white and bright. I started using Blonda when I was still dying my brunette hair as it made the highlights brighter. Gave up coloring when I had to do touch up every two weeks."

— Therese D. (5/5)

Great!

"So I had a issue with packaging at first and Unite went above and beyond in customer service! I can honestly say they made a permanent customer of me. The smell of this shampoo is absolutely the best smelling shampoo! I 100% recommend this"

— Jamie R. (5/5)

Love UNITE products

"My favorite purple shampoo and it’s smells amazing!"

— Stacey N. (5/5)

AMAZING!

"I bought this after having highlights put in my hair-wow! This stuff is amazing and really helps maintain the colors in blond hair. I highly reccommend this is you have blond hair and want to maintain your color and highlights as well."

— Tracey K. (5/5)

Love this product!!

"Love this product!!"

— Sydney F. (5/5)

Love it!

"I love it!"

— Shannon R. (2/5)

Best purple shampoo!

"My favorite purple shampoo!"

— Brigitte F. (5/5)

Blonda shampoo

"I love all the unite products I have tried. My local beautician recommended unite. My hair always smells and feels good."

— Carla S. (5/5)

Great product

"I love this shampoo. When my blonde highlights start getting brassy, this brings it back to what it is supposed to be. I have found it truly helps."

— Amy B. (5/5)

BLONDA Purple Shampoo

"This purple shampoo is one of the better ones on the market I believe. I love the way it smells and brings back the blonde."

— Katlin B. (5/5)

Q&A

Is this for daily use?
Hi Cathi, We recommend BLONDA Toning Purple Shampoo once a week to help brighten and tone blonde hair or highlights. For daily washes, you'll want to use the BLONDA Daily Shampoo instead. We hope this helps!
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