Bottle of violet shampoo for blonde hair care.

Woman with long blonde hair holding a bottle of purple shampoo.

UNITE BLONDA Daily purple shampoo to tone and brighten blonde hair on white background.

Texture and lather of purple shampoo on a light background.

Bottles of violet shampoo and purple conditioner partially submerged in water.

Travel-size bottle of violet shampoo for salon hair care.

BLONDA Purple Shampoo

Name: BLONDA Purple Shampoo
Brand: UNITE
SKU: SHB8
Price: 14.0 USD
Availability: InStock
Rating: 4.9 (217 reviews)

BLONDE PROTECTION • CLEANSING • TONING

An ultra-violet toning shampoo designed to gently cleanse, lighten and brighten unwanted yellow/orange blonde tones in just 60 seconds.

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Pairs well with

UNITE BLONDA Daily purple conditioner bottle for blonde hair on white background.

BLONDA Daily Purple Conditioner 8oz/236ml

Purple dispenser bottle of UNITE Hair BLONDA Oil.

BLONDA Oil 4.23oz/125ml

More details

DESCRIPTION

Brighten up unwanted yellow/orange blonde tones in 60 seconds with BLONDA Toning Violet Shampoo, a specially formulated purple shampoo designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet formula gently cleanses, purifies, and neutralizes unwanted yellow/orange tones. The best part is it lasts through several shampoos, especially if you pair it with our BLONDA Daily Shampoo.

• Weekly use to tone blonde, gray and highlighted hair
• Reduces brassy tones in 60 seconds
• Gently cleanses and protects hair
• Safe for extensions & color-treated hair
• Paraben free, vegan & cruelty-free
• Cool concord scent

DESCRIPTION

Brighten up unwanted yellow/orange blonde tones in 60 seconds with BLONDA Toning Violet Shampoo, a specially formulated purple shampoo designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet formula gently cleanses, purifies, and neutralizes unwanted yellow/orange tones. The best part is it lasts through several shampoos, especially if you pair it with our BLONDA Daily Shampoo.

• Weekly use to tone blonde, gray and highlighted hair
• Reduces brassy tones in 60 seconds
• Gently cleanses and protects hair
• Safe for extensions & color-treated hair
• Paraben free, vegan & cruelty-free
• Cool concord scent

HOW TO USE

Wet hair, apply BLONDA Toning Violet Shampoo and lather. Leave on for 1 minute (do not exceed) and rinse thoroughly. Finish with BLONDA Daily Conditioner or BLONDA Fix, and your favorite UNITE styling and finishing products.

HOW TO USE

Wet hair, apply BLONDA Toning Violet Shampoo and lather. Leave on for 1 minute (do not exceed) and rinse thoroughly. Finish with BLONDA Daily Conditioner or BLONDA Fix, and your favorite UNITE styling and finishing products.

COMPARISON CHART

	BLONDA Purple Shampoo	7SECONDS Shampoo	BOOSTA Shampoo	RE:UNITE Shampoo	WEEKENDER Shampoo
Hair Type	Tone blonde, gray + highlighted hair	For all hair types	For thin/lifeless hair	For dry/damaged hair	For all hair types
Usage	Weekly Use	Daily Use	Daily Use	Daily Use	Weekly Use
Benefits	Gently cleanse + eliminate yellow/orange tones	Adds moisture + shine	Adds weightless body + volume	Repairs, resets + strengthens	Deeply cleanses to remove build-up
Heat + UV Protection	No	Yes	Yes	No	No
Scent	Concord Grape Scent	Signature Fresh Scent	Coco Banana Scent	Lavender Citrus Scent	Mandarin-Lemon Citrus Scent

FREQUENTLY ASKED QUESTIONS

What does “toning” mean?

Toning is an essential step in caring for blonde, gray, and highlighted hair. It neutralizes brassy tones (aka unwanted yellow/orange hues) to reveal lighter and brighter looking hair.

Why does blonde and gray hair need a purple shampoo?

Blonde and gray hair are prone to brass (aka unwanted yellow/orange hues). Using a toning purple shampoo, like our ultra-violet formula, cancels out warmer, brassy tones and restores lighter and brighter color.

How many times a week can I apply this?

Apply once a week for best results or any time brass (aka unwanted yellow/orange hues) begins to appear.

What conditioner should I pair with this?

Our BLONDA Daily Conditioner (a non-toning purple conditioner) pairs perfectly with our toning shampoo to help maintain lighter locks. You may also pair with any UNITE conditioners, like 7SECONDS for added moisture or BOOSTA to increase volume.

What is the difference between BLONDA Toning Shampoo and BLONDA Daily Shampoo?

BLONDA Toning Shampoo is a weekly shampoo that tones brass in 60 seconds to eliminate unwanted yellow/organge hues. BLONDA Daily Shampoo is a non-toning shampoo that maintains blonde, gray, and highlighted hair between toning days.

What are the ingredients?

Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Phenoxyethanol, Decylene Glycol, Caprylyl Glycol, Fragrance/Parfum, Ext. Violet 2/CI 60730, Disodium EDTA, Hydrolyzed Rice Protein, Citric Acid

Overall rating: 4.853211 / 5 from 218 reviews.

AI Generated Review Summary

BLONDA Purple Shampoo brightens brassy blonde tones in just one minute, leaving hair feeling soft, clean, and healthy. It effectively neutralizes unwanted tones and is safe for extensions and color-treated hair. The cool concord scent is also highly appreciated by customers.

Summary topics

Blonde Tone Maintenance: 8%
Hair Softness and Cleanliness: 24%
Product Scent: 30%

Review topics: [size, results, color, smells, feeling, look, hair, price, bottle, works, line, difference, shampoo, blonde, tones, unite, brassiness, conditioner, highlights, grail].

Review highlights

"Smells great and really leaves hair a brighter blonde." — Michelle W.
"Smells good (like grapes) and leaves my hair feeling nice." — Regan
"Best toning shampoo for blonde hair and it smells great too." — Amy

Reviews

ABSOLUTELY a must

"Yes yes yes ABSOLUTELY need to go with the conditioner works great together I also use some of the other United hair products as well and like very much"

— Catherine C. (5/5)

Best blonding shampoo!

"Love this blonda shampoo! It lathers great which I appreciate since I have long thick hair. It smells wonderful and keeps my blonde toned! I usually buy this and the blonda daily purpose conditioner in the liter bottles so they last me a long time. I use all unite products entirely for my hair and am so glad I discovered them!"

— T M. (5/5)

It works

"thinking on what this product is designed to do, I give it a 5 stars!! My hair is highlighted blonde and it doesn’t take long to start looking yellow, drab, or brassy/gold but this shampoo did a great job to keep it that pretty fresh highlighted blonde. I just was not a fan of the scent, kinda has a light smell of grapes. I gave this to my husband to use on his salt & pepper hair and beard and he loved it!"

— Candace P. (5/5)

wonderful blonde shampoo!

"This shampoo smells fantastic and leaves my light blonde hair looking toned and so shiny. I highly recommend it!"

— Elizabeth D. (5/5)

Keeps me white

"I’ve been blessed in my old age with white hair, no gray. Blonda purple shampoo is helping keep it white and bright. I started using Blonda when I was still dying my brunette hair as it made the highlights brighter. Gave up coloring when I had to do touch up every two weeks."

— Therese D. (5/5)

Blonda

"I love this shampoo, I really like the way it works"

— Barb G. (5/5)

Great!

"So I had a issue with packaging at first and Unite went above and beyond in customer service! I can honestly say they made a permanent customer of me. The smell of this shampoo is absolutely the best smelling shampoo! I 100% recommend this"

— Jamie R. (5/5)

Love UNITE products

"My favorite purple shampoo and it’s smells amazing!"

— Stacey N. (5/5)

AMAZING!

"I bought this after having highlights put in my hair-wow! This stuff is amazing and really helps maintain the colors in blond hair. I highly reccommend this is you have blond hair and want to maintain your color and highlights as well."

— Tracey K. (5/5)

Love this product!!

"Love this product!!"

— Sydney F. (5/5)

Q&A

Is this for daily use?: Hi Cathi, We recommend BLONDA Toning Purple Shampoo once a week to help brighten and tone blonde hair or highlights. For daily washes, you'll want to use the BLONDA Daily Shampoo instead. We hope this helps!

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