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4.7 Stars, 20 Reviews

CREAMY Paste

FRIZZ CONTROL • DEFINITION • FULLNESS

A styling paste that adds thickness, texture and definition. It can be used at the root to gain lift or on ends to increase fullness.

2oz/57g

Pairs well with

BOOSTA Shampoo & Conditioner Duo
BOOSTA Shampoo & Conditioner Duo Regular 2 Piece Set

TEXTURIZA Texturizing Spray
TEXTURIZA Texturizing Spray 7oz/198g

More details

DESCRIPTION

Want a product that does it all? Meet CREAMY Paste, a versatile styling paste that, well, does it all. Add to damp hair at the roots to gain lift, or at the ends to add thickness, and anywhere in between to add texture, definition and hold. Use a little to get piecey separation, or use a lot to create bold definition.

• Ideal for fine to medium hair
• Adds thickness, texture & definition
• Safe for extensions & chemically-treated hair
• Paraben free & cruelty-free
• Coco banana scent

DESCRIPTION

Want a product that does it all? Meet CREAMY Paste, a versatile styling paste that, well, does it all. Add to damp hair at the roots to gain lift, or at the ends to add thickness, and anywhere in between to add texture, definition and hold. Use a little to get piecey separation, or use a lot to create bold definition.

• Ideal for fine to medium hair
• Adds thickness, texture & definition
• Safe for extensions & chemically-treated hair
• Paraben free & cruelty-free
• Coco banana scent

HOW TO USE

Cleanse and condition using your favorite UNITE Shampoo and Conditioner and towel dry. Rub a small amount of paste in your palms, adding more if needed, and apply to damp hair working through from mid-lengths to ends then blow dry. You can also add to dry hair, on ends, to create thickness.

HOW TO USE

Cleanse and condition using your favorite UNITE Shampoo and Conditioner and towel dry. Rub a small amount of paste in your palms, adding more if needed, and apply to damp hair working through from mid-lengths to ends then blow dry. You can also add to dry hair, on ends, to create thickness.

Frequently Asked Questions

Who is this best for?

CREAMY Paste is ideal for anyone looking for soft definition, flexible control, and a natural-looking finish.

Do I apply this to damp or dry hair?

Dry hair! Warm a small amount between your palms before applying to finished styles.

How is CREAMY Paste different from CONUNDRUM Paste?

CREAMY Paste provides softer control with a smoother finish, while CONUNDRUM Paste creates more texture and separation.

Will it make my hair greasy?

Never! The lightweight formula provides control without leaving behind an oily or heavy feel.

Can I reshape my style throughout the day?

Absolutely! The flexible formula allows you to restyle your hair whenever needed.

Is this good for smoothing flyaways?

Yes! CREAMY Paste is great for polishing finished styles and taming flyaways while maintaining a natural look.

What kind of finish does it leave?

CREAMY Paste leaves a soft, natural finish with flexible control.

What are the ingredients?

Water/Aqua/Eau, Cetearyl Alcohol, Beeswax/Cera Alba, VP/VA Copolymer, Kaolin, Glyceryl Stearate, PEG-100 Stearate, PEG-75, PEG-8, Ozokerite, Ceteareth-20, Propylene Glycol, Isododecane, Dicaprylyl Carbonate, Hydrolyzed Rice Protein, Magnesium Aluminum Silicate, Behentrimonium Methosulfate, Polyquaternium-37, Hydroxyacetophenone, Lactamide MEA, Ethylhexylglycerin, Fragrance/Parfum, Phenoxyethanol, Isopropyl Alcohol, Pentasodium Pentetate, Titanium Dioxide/CI 77891, Quartz, Lactic Acid, Ethanolamine, Sodium Benzoate, Tocopherol, Benzyl Alcohol, Cinnamyl Alcohol, Citral, Citronellol, Coumarin, Limonene, Geraniol, Linalool

Overall rating: 4.65 / 5 from 20 reviews.

AI Generated Review Summary

Summary topics

Review topics: ["texture","hair","amount","smells","body","paste"].

Review highlights

Reviews

Cannot live without

"Creamy Paste is one of those products I come back to over and over. I have fine short hair. Just the smallest amount adds fullness and thickness. I apply to the crown first and work it in towards the front."

— sarah (5/5)

product seemed dry

"I have good luck with most Unite products, but this one seemed very dry and hard to apply. Seemed old somehow. Trying to use up because it is expensive but i end up with pieces of the paste in my hair that won't smooth out."

— SBC (2/5)

"I love this. I have very fine hair. This is lightweight and not greasy. Separates well."

— Shellie (5/5)

Creamy paste

"A unique and compact tool for quick styling. One hundred percent aroma of coconut milk!"

— Irina M. (5/5)

Not what I expected

"The only Unite product I don’t appreciate. I have very long layered semi fine hair and I was looking forward to using this “Paste” product to add volume and ease to brushing it out and eventually styling it. I find the paste just makes my hair sticky and difficult to brush and end up using U oil to get the frizz out of the dried end of result of what is not a hydrating product for me at all. Maybe I had the wrong expectations but I don’t like it nor use it."

— Jennifer M. (1/5)

Love it!

"These products do everything they promise!"

— Cat V. (5/5)

Great texture

"Gives great movable texture to my shoulder length lob. Smells amazing too! Not greasy or too grippy but gives perfect volume boost."

— Mandy R. (5/5)

Creamy Paste

"Gives my fine hair body. I like that it can be used on wet or dry hair."

— Debra W. (5/5)

Holds my wispy hair perfectly

"Holds my wispy hair perfectly especially my bangs."

— Jeffrey R. (5/5)

Creamy paste

"I love this product. I have very thin, fine hair. This is lightweight so it doesn’t weigh it down or make it look greasy. The coconut smell is great. Would highly recommend."

— Shellie W. (5/5)

Q&A